Stanford GSB

Stanford GSB

Monday, February 15, 2016

NYT: "A Savvy Breed of Winemaker Takes Business Sense to the Winery"

I wanted to highlight an interesting article published on Friday in the New York Times which challenges the old saying: 'to make a small fortune in the wine business, start with a large one'. The article profiles a number of wineries founded by businessmen who achieved success in other industries and later opened a winery as a 'second' career. The article suggests that this new breed of winery owners, including Bill Price (founding partner of TPG / now owner of Classic Wines) and Richard Frank (former Disney exec / now owner of Frank Family Vineyards), have successfully applied their business acumen and financial discipline that made them successful in former careers towards new wine businesses. The article suggests that, by approaching their wineries as a serious business endeavors, these people have been able to build successful, lucrative wine brands. While the article doesn't provide any numbers or financial information about the success of these wineries, its definitely an interesting read for anyone curious about the finances / operation of boutique wineries. 

Here's a link to the article: http://www.nytimes.com/2016/02/14/your-money/a-savvy-breed-of-winemaker-takes-business-sense-to-the-winery.html?ref=dealbook&_r=0

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