We’ve written on this blog about the use of scientific
and technological methods to produce and understand the quality of wine. The
Inniskillin case contained an interesting paragraph on how the producers
controlled for the quality of their produce:
“Icewine producers used the Brix
scale to determine the quality of the product. The Brix method involved
measuring the percent of solids – sucrose, fructose, vitamins, minerals,
proteins, and amino acids – in a given weight of plant juice. Brix varied
directly with plant quality, but was inversely correlated with yield”
Looking into this in more detail, it seems like this is
actually pretty widely used in the industry, including in California. Brix (°Bx) essentially
measures the potential alcohol content of a wine before it’s made by measuring
the concentration of sugars, since each gram of sugar will turn into about 0.5
grams of alcohol. 25°Bx implies 25 grams sugar per 100 grams liquid. It lets
winemakers steer harvesting and also decide in which ways to alter the wine in
the winemaking process (to dilute it or to add sugar). Also, some laws rely on
Brix scales to define wines – so for example, Spätlese Riesling must fulfill
certain Brix requirements to be labeled as such.
A more sophisticated methodology for understanding the
chemical composition of wine is the measurement of polyphenols. These are,
basically, the molecules that give wine its taste. They include tannins and
anthocyanins, and are responsible for key wine properties like color,
bitterness, astringency, and longevity. Here’s a good primer
on the basics, and here’s
an academic article on their spectrophometric methods of analysis.
Someone I interviewed in connection to the midterm
insisted that sophisticated phenolic analysis will fundamentally change the
industry. His argument is that phenolic analysis already allows winemakers like
him to understand wine in a fundamentally new way, and, for the first time,
scientifically gauge quality. By understanding which phenolics are present in
which quantities (generally: more is better), he can actually scientifically
state which wine is better, without relying on blind tasters.
The technology is currently too expensive to be
accessible, but as that changes, he claims that this will make everything
different. The sommelier and wine critics’ jobs will disappear. The current rough
signalers of quality (vineyard brand and regional reputation) will become
unimportant. Any producer anywhere in the world will have a chance to sell his
or her wine at a fair price given the quality – no matter how disreputable the
region or unknown the vineyard. Terroir, the mythical element that gives vineyard-owners power, won't matter anymore; chemical analysis will show that you can make high-quality wines anywhere. Wine will be priced by chemistry, not by appellation. It’s an
enticing idea.
Another good link on this: "Vintners measure 'soul' of wine" http://www.pacbiztimes.com/2015/04/17/vintners-measure-soul-of-their-wine-with-phenolics-testing/
ReplyDeleteSoren, Thank you for these insightful comments. However, even if we take as given that there will be objective ("scientific") criterion by which to analyze which wine is better, divergent consumer preferences and the need for consumers to use heuristics (eg friends' recommendations) to help filter the wide-ranging categories of wine will make it unlikely that "authorities" in the space will go completely by the wayside.
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