In 1976 a wine tasting competition was held in paris by a
British wine merchant. It was believed that France was the superior producer of
best wines and the organizers of the competition believed that the French wines
would win. When in each category, a California wine turned out to be most
highly rated, it not only caused controversy but also marked the rise of
California wines in the world market.
Afterwards, the organizers claimed that the results were too
subjective and random. Additionally, the only reporter who was present was
blacklisted from the wine-tasting tour for revealing the results (presumably because
of the negative effects the report had on the French wine industry).
30 years later, a re-tasting was held. In 2006, an additional
group of experts again ranked the California wines higher than the French
wines. These two wine tasting events are seen as symbolic of putting California
wines on the world map.
No comments:
Post a Comment