During last week's presentations, we all suggested up and coming wine regions. Our hunt for new locations is reflected in the broader population's wine demands as more people are looking to try wines from all corners of the world. A Growler article (http://growlermag.com/wine-from-weird-places) covers this recent trend stating that our generation is looking for the experience of a wine. This encompasses our journey to find the wine, our bravery to try new things, and our pride in sharing our discoveries with friends.
This trend is encouraging some good outcomes and some bad ones, as we discussed. We are taking more chances and finding more great wines at great price points. On the other hand, wines are often coming to market that are undrinkable and poorly made. These wines won't last long on the market, but may have their moment in the sun for a short while.
I wonder if our generation's curiosity will lead to a better and more competitive overall market in the long run or if we will grow fatigued by the overwhelming variation and SKUs.
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